Welcome to Plan Z by Zola

Listen to a short audio interview snippet from me or keep reading:

First, let’s discover why Plan Z by Zola is important to people who want to achieve great weight loss success.

Well if you’re like me, being overweight affects your mood, your health and sometimes even your relationships.

In June of 2009, I was a mess. That’s me wearing pink in the front row of this family picture. I’m sitting there thinking, “I wish I had shown up late so I could hide in the back row behind my brother. Then only my face would show.”

But getting there early turns out to have been a blessing because when I saw this picture, I got mad. I vowed to take control of my weight. Even if it meant I had to do something drastic.

I could hardly stand myself anymore.

But I had already tried and failed on every diet from Atkins to Weight Watchers in my 40 years of dieting. It made no sense to do a “regular” diet again.

So I went to work.

First I got hold of a simple set of diet “rules” from the 1950’s. Then my husband discovered an obscure book about obesity aimed at doctors. Next I watched the author of that book deliver a provocative lecture based on his book.

It was mind-blowing. His lecture convinced me that every bit of diet advice I had been given for decades was wrong. At last, I was now connected to completely new information on obesity and weight loss. For the first time in my life I understood exactly why I got fat and what to do about it.

This was real scientific research I could rely on.

Instantly I knew what I had to do. I started designing a whole new way to diet and a new way to think about dieting. The way I looked at it, I had nothing to lose. Check that. I had a lot of weight to lose.

I had to unlearn all of the bad diet advice I had taken for years.

What if I told you our “obesity epidemic” is only about 30 years old? It’s true. Most of us started getting fatter in the mid 1980’s. This coincided with the release of our government’s “Dietary Guidelines for America.” They told us to reduce fat consumption from 40% to 30% and to eat more carbohydrates.

So we did.

This prompted food companies to start taking fat out of their foods so they could be marketed as “diet” and “low fat” foods. The unintended consequence was that they added sugar, high fructose corn syrup and flavorings to make these low fat foods palatable.

So we started eating them.

This was also about the time when fitness “experts” told us that jogging was the answer to staying thin and healthy.

So here we are today spending billions and billions on diet foods, health club memberships and exercise equipment. The result? Between 1998 and 2008 the number of obese Americans grew 37% according to the Center for Disease Control.

And they blame us for not eating right and exercising enough. They say it’s our fault for eating too much fast food and being too sedentary.

I bought into that advice for decades. I convinced myself I just needed to eat less and exercise more. What a mistake. Turns out it was eating less that wrecked my metabolism.

And here’s the dirty little secret about exercise: It makes you hungry and you eat more. Regular exercise with my high-priced personal trainer didn’t help me lose an ounce.

Do you like what you see when you look in the mirror?

I didn’t.

If you’re like me there are years of your life with no pictures. I gave my husband a camera for Christmas, but I wouldn’t let him take my picture.

Being humiliated might be a good enough reason to lose a lot of weight. But I was also worried about my health. You see, obesity causes or exacerbates all of these diseases:

So whatever is making you fat will eventually make you sick. And while we don’t make medical claims for Plan Z, many of our dieters are making fewer claims against their medical policies

Keep reading or listen to radio partner Harry O’Neill describe his recent test results for diabetes:

Harry O down 100 pounds!

Harry O has lost 100 pounds in just three reduction phases.

Remember, I told you I had to unlearn most of what I know about dieting.

You see, I thought I knew everything about dieting. After all, I had spent 40 years and a small fortune going on one diet after the other. Trouble was I knew nothing about the real reason I got fat in the first place. And I didn’t have correct information about keeping the weight off once I stopped the diet and went back to eating “normally.” If I had the right information I would have done it.

Sound familiar?

I started dieting at 12 years old. Much later I dubbed myself Queen of Extreme Diets that Don’t Work. Oprah and I were on that strict liquid diet at the same time in the 1980’s. You may remember her rolling her wagon of fat on stage with 67 pounds of fat in it. Well I lost 52 pounds of fat on the same diet.

Of course, both of us gained all of the weight back, and more.

I’ve done all of these diets:

And then some . . .

• Dietene
• Fen Phen
• Hypnotist
• Nutritionist
• Obesity Clinic
• Personal Trainers
• Psychologists

That’s just the short list.

I’ve bought pills from the back of women’s magazines. There have been “secret” diets I hid from my husband. That way if I started and failed again he’d never know. I failed repeatedly.

Can you relate?

You are not an incurable fat person. Those diets failed you. You did not fail at those diets.

The call to the University of Wisconsin’s Obesity Clinic was one of the hardest calls I’ve ever made. They put me on Fen Phen and I lost 13 pounds in 18 months on that “miracle” drug.

The experts there diagnosed my metabolism as “kaput.”

Seems that my years of extreme dieting had signaled my metabolism to slow down and hold onto my fat for dear life. Here’s the dark side of conventional dieting that the Diet Industry doesn’t want you to know: Conventional dieting keeps most of us on a perpetual cycle of losing and gaining the same 13-20 pounds for the rest of our lives.

You can’t live on diet shakes or shrink wrapped foods forever. Once you go back to eating “normally,” you get fat all over again. Then, you need another diet. Eating “normally” made you fat in the first place.

I know. It’s insane.

Here I am today at Plan Z by Zola headquarters. I’m more than 50 pounds lighter than I was in the first picture. I call myself “a work in progress.” In fact, I almost waited until I got back to a size six again to go public with Plan Z.

But I decided that would be unfair to you.

Besides, our clients tell me they like the fact I’m “one of them”.

Look, I talk to dieters and potential dieters all day long. This is a typical conversation:

Dieter: “I eat healthy and I walk two or three miles a day.”

Me: “How much weight do you want to lose?

Dieter: “I’m 90 pounds overweight according to my doctor. He says I’m borderline morbidly obese.”

Me: “Are you open to the fact that if what you were told about how to eat right isn’t right or you wouldn’t be 90 pounds overweight?”

The problem is what the government, the media and the Diet Industry told you was “healthy eating” isn’t.

Plan Z by Zola is important because today I feel vindicated, energized and happy.

But I’m still angry at all of the people who sold me very expensive drugs and diets as well as doctors who gave me very bad advice. Plan Z by Zola even has a VP of Anger Management (see his picture immediately below). His job is to expose all of the bad information on diet, exercise and obesity in the marketplace. And they spew it everyday!

Chris Lytle lost 44 pounds thanks to Plan Z by Zola. Now he connects Plan Z Insiders to new information about weight loss. He sees RED when media talking heads spew bad advice about diet, nutrition, obesity and exercise. He loves his job and the fact that he’s back at his college weight at age 60.

Is Plan Z by Zola for you?

Plan Z is the diet for people who have tried everything from Atkins to Weight Watchers and are still fat and frustrated like I was in the summer of 2009.

Not anymore.

Most doctors have yet to hear of Plan Z by Zola. If you ask your doctor about a diet where you can lose an average of 28 pounds in 37 days, you may not get your doctor’s nod. Most diets tell you that one or two pounds a week is all you can expect to lose.

I lost 30 pounds in 37 days. Not 30 weeks. Our clients lose an average of 28 pounds in 37 days. That’s 37 days, not 37 weeks.

The weight comes off so quickly and easily that it almost made our Diet Insider Kat feel guilty.

Listen to Diet Insider Kat describe her experience or keep reading:

Doctors and the “gym-teachers-gone-wild” on shows like The Biggest Loser make weight loss about personal character and discipline. They rant about how you’ve got to burn off more than you take in. But the truth is that fat production is hormonal. (That’s what I learned from the researcher’s speech.) And the hormone that drives fat production is insulin.

So what is Plan Z by Zola by definition?

Listen to my short explanation during a Canadian radio interview I did or keep reading:

It’s a structured, coached, mouth-watering whole food diet protocol.

You eat real food from your grocery store.

There is never any pre-packaged, shrink-wrapped food. No magic shakes or frozen boxes of food either.

We send you the “rule book”– an easy-to-understand, step-by-step manual. We provide the “missing structure” you never had before on any diet. You use the ZR37 Reduction Formula, our proprietary fat mobilizer that releases stored fat into your system.

NEW: Listen to Dieter Cliff describe how easy the diet rules are to follow and how quickly his weight peeled off or keep reading:

Every Plan Z Diet “Insider” talks about the structure. It’s the structure missing from any diet you have tried.

You can lose weight on any diet, but keeping it off is the real test of success. There are 7 pillars that support the Plan Z by Zola structure. Let me show you the best diet on the planet, and the best-tasting one, too.

1. The Plan Z Re-education

Here’s some of what you’ll learn:

Find out the three ingredients that make you fat despite counting calories and exercising.

Discover why eating following the USDA Food Pyramid is a prescription for gaining weight instead of a healthy eating plan.

We feed information like this to you in small bites so you can retain it for a lifetime. These are just two examples. You will get connected to valuable, life-changing information and be connected to the simple science of weight loss your doctor never learned.

2. The Resetting of Your Metabolism

This is huge and will help you get and stay thin. Once you have done a round of ZReduction, you will take six weeks to do ZReboot. During this phase your metabolism gets a giant “do-over”. You will discover you can eat 2000, 2300, even 3000 calories of more per day with no weight gain. This is a crucial benefit of Plan Z by Zola.

3. The Daily Support

You receive daily e-mails from Plan Z by Zola that offer you specific strategies and vital information. We might ask you to watch a fifteen minute video or we’ll share an article from the blogs we follow every day. We anticipate and answer your questions while you are on the diet and I even tell you when I’ve posted my latest recipe.

4. The ZR37 Reduction Formula

This is what lets you lose stored, stingy fat quickly. More on that in a moment. ZR37 tells your body to give up the fat it’s locking away in all the wrong places. You will be nourished by your own stored fat. It contains a natural hormone and is not an appetite suppressant or drug. You will marvel at how easily your body gives up weight that was—until now—so hard to lose.

5. The Access to Zola and the Member Website www.PlanZWorks.com

What CEO of a diet company offers you an open invitation like this? Call me on the toll free hotline at 1-800-255-9853. E-mail me at zola@zolacooks.com or drop by the Chicago office at 2436 W. Bloomingdale Ave.

It’s one of the perks our Plan Z Insiders love.

Nearly every day, you will find new recipes and news on our members’ only website. There you will also be able to participate in forums with other Plan Z Insiders from Iowa to Israel. I am honored to have clients in 30 states and 8 countries. There are people all over the world who are winning their own personal “battle of the bulge.” And you can get to know them.

6. The Protocol or Rules of the Diet

Everything is laid out in an easy to understand step-by-step manner. In the manual I will take you by the hand for the first 10 days so you will find it easy to succeed.

7. The Four Phases

You will go through four comfortable phases of Plan Z by Zola

1. 1. Z Binge
2. 2. ZReduction
3. 3. ZReboot
4. 4. ZLife

Now let me ask you if you have ever seen a diet with all of those elements? I know I never did until I created Plan Z by Zola. Every dieter talks about the structure. Plan Z by Zola adds the structure missing from every diet from Atkins to Weight Watchers.

Now for a little more background information:

This blew my mind.

I vividly recall when I learned there are actually three kinds of fat.

This is the startling information from the original diet protocol I got hold of. Turns out that in the 1950s a British doctor made the breakthrough observation there are 3 different kinds of fat.

Structural fat cushions your internal organs. You need the structural fat on your heel pad to be able to walk and stand comfortably.

Normal fat is the six or seven pounds you might gain on a cruise or over the holidays. That weight is relatively easy to gain and LOSE. The younger and lighter you are the easier normal fat comes and goes.

Abnormal fat is the fat you and I want to lose. It’s fat that gradually—year upon year—gets locked away. Once you get about 25 pounds overweight there is a good chance your hormones have turned against you and made you into a fat storing machine.

That’s what had happened to me long before I posed for that vacation picture.

And this may make reading this far worth your time: The Diet Industry is based on the flawed hypothesis that losing weight is a simple math problem. Their “experts” tell you all you have to do are burn off more calories than you take in.

Calories in—calories out.

You believe it. It’s common knowledge. I used to believe it, too.

But it’s flat out wrong. And it’s keeping you fat.

In fact, the more you reduce your calorie intake, the more your metabolism slows down. And the harder your body holds onto its fat.

That’s why when you have dieted before you’ve lost the first 8, 10 or 13 pounds and then stalled. And as soon as you started eating normally, what happened? BAM, you gained all the weight back.

Am I close?

You see, our bodies store fat and lock it away for “the famine” that doesn’t come. You have to go without food for many days before your body starts giving up stored fat. First, your body slows down your metabolism, then you lose normal fat, muscle mass and, finally, you start burning your stored fat.

There is one, and only one, exception to this rule.

During pregnancy there is a hormone that accesses and mobilizes stored fat to feed the fetus.

Stay with me, guys.

That British doctor I mentioned was doing relief work in India. He witnessed hungry, emaciated women giving birth to fat healthy babies.

Turns out the hormone that mobilizes fat in pregnant women is called human chorionic gonadatropin. It’s an equal opportunity fat mobilizer that works in women and men.

So over fifty years ago, this doctor started injecting the hormone into his patients in Rome with amazing results. He wrote about finding “The Cure for Obesity.” But there were a couple of drawbacks to the cure:

1. 1. It was the most expensive diet on the planet because it required traveling to Rome and staying there for 40 days at a time.
2. 2. The doctor prescribed every morsel of food you put in your mouth. And it was bland, boring hospital food.

He didn’t think people had the discipline to administer their own diet.

He also didn’t give his patients a plan for keeping the weight off, so only the really rich ones could go back to Rome every year or two and go through the process again. More expense.

But this doctor sure had the losing part figured out. I decided to follow his rules and see what happened.

But before I started I first got connected to a world-renowned homeopathic pharmacy outside of London and learned they could make a version of the fat mobilizing hormone.

No injections. You just squirt it under your tongue.

Here’s what happened next. Once I started taking the homeopathically produced hormone, my body started burning my fat at the rate of 2500 to 4000 calories per day. That meant I could go on a low calorie eating plan without getting hungry. So instead of slowing down my metabolism, this diet effectively amped it up. ( I want you to know that there are NO stimulants in our ZR37 formula that would speed up your heart rate or make you feel like a gerbil in a cage. I’m even allergic to caffeine so I would never allow anything like that. I did team up with the experts and designed a formula that not only contains that hormone but also contains a series of ingredients that help make the whole process of dieting more comfortable).

Remember, I had done starvation diets before that trashed my metabolism. Plan Z by Zola is not a starvation diet because the hormone in the ZR37 Reduction Spray mobilizes the stingy fat that you’ve been storing for years. You’re not hungry because you are fully nourished by your own fat. These are calories you ate and locked away as fat. I’ll admit I loved being on the original diet protocol but my enthusiasm only lasted for three days. Then I got very, very bored with the limited food list and bland eating instructions. I couldn’t eat like that for 37 days. I’m a food writer, so went into my kitchen and started using the limited ingredients list to make diet food that tasted good enough to satisfy a foodie like me.

I cooked fancy food and comfort food. I kept perfect notes and kept coming up with recipes that tasted great and worked with the ZR37 Reduction Formula to keep me losing. In that first round, I lost 28 pounds in 37 days

The British doctor knew how to jump start weight loss, but he practiced decades before sugar and high fructose corn syrup had become mainstays of our diet. You can find cheap diets online that use human chorionic gonadatropin (hCG), but they don’t have the structure of Plan Z by Zola. If you buy one of those and lose some weight, but go back to eating “normally” the weight comes right back on. I just call that another diet hoax.

I knew immediately that 100% of my diet’s success would be measured in keeping the weight off. And that’s why we’re growing so fast. Our dieters are shrinking and then they are maintaining their weight with minimal effort.

They are spreading the word to their friends, families and co-workers.

Now, here is where we separate ourselves from the diet industry.

Like I said, you get a complete diet re-education.

The light bulb went on for me when I watched the video where the obesity researcher tells a group of doctors that obesity is a disease of fat production, not overeating. So he asked the doctors rhetorically, “What causes fat production?”

Well it turns out insulin is the hormone that tells your body to store fat. When you eat too many carbohydrates, you constantly secrete insulin and the insulin drives fat into the cells. The food you eat doesn’t nourish you, it fattens you. The end user of the food you eat are your cells. When the sugar is converted into fat and locked away, the food you eat doesn’t get to the cells, so you starve at the cellular level.

And because you’re starving at the cellular level, you become hungry. And you eat more.

This next statement may hurt your head, and it took me awhile to fully understand, but once you embrace the brilliance of it, you are on your way to your thinner future.

You’re not fat because you overeat. You overeat because you are fat.

Listen to me confess my years of diet failure to a Canadian interviewer or keep reading:

If you try to satisfy your hunger with a low fat, high carbohydrate meal or snack, you elevate your insulin levels again and that causes you to store more fat.

When you’re on the ZReduction phase you quit making and storing fat, because you quit making too much insulin. Then, the ZR37 Reduction Formula mobilizes your stored fat and burns the fat that you’ve been storing for years.

It would be nice to think of this as a miracle cure, but it’s just simple science.

Our average Plan Z by Zola Dieter loses 28 pounds in 37 days. I want you to feel how good that can feel.

Our VP of Anger Management used to take an 800 milligram ibuprofen before his tennis matches. After losing 40 pounds on Plan Z by Zola, he doesn’t need a pill because he no longer gets sore. He realized what it really meant one day at Target. He picked up a bag cat litter and tossed it into the cart. “Wow,” he said. “I’ve lost two 20 pound bags of cat litter. I was carrying around too much weight”.

Try picking up a bag next time you go to the store. Walk up and down the aisle for thirty seconds then put down the bag. See how much easier it is to move around without it.

The same thing goes for dropping 20, 40, 60 pounds of fat.

If you are 25 pounds overweight even though you exercise and “eat right,” you probably have a condition called metabolic syndrome or hyper-insulinism. That’s the name for the reason you are constantly storing fat.

What you eat matters

Take a look in your pantry, refrigerator and freezer. Do you have a lot of packaged “low fat” and “diet” foods in there? If you’re eating diet food and still don’t like what you see in the mirror, you might want to try Plan Z by Zola.

I’m no different than you. I used to live on a protein bar for breakfast and Lean Cuisine Macaroni and Cheese for dinner. I skipped lunch because I was too busy. See the problem? I was hardly eating anything, but I also was eating too much carbohydrate so my body kept storing fat. Cutting carbs is not the whole story and we are certainly not an Atkins-style diet. Far from it.

If you can identify with parts of my story, then you will want to know . . .

How does a Plan Z Insider typically get started?

Let’s take it step-by-step.

Once you register, we go to work for you . . .

First, we send you The Plan Z by Zola Manual with step-by-step instructions, food lists, shopping lists and sample recipes. That first shipment also contains your first five bottles of ZR37 Reduction Formula. Even before that, you’ll get an e-mail with your password to the member website. You’ll have instant access to hundreds of recipes and can start your Plan Z by Zola learning immediately.

The Manual, the ZR37 Reduction Formula and the Member Website all work together.

So now you have all the resources and you can do the diet.

What is your life going to be like for the first 90 days on Plan Z by Zola?

Let me walk you through the four phases here in detail.

The first phase of the diet is ZBinge and it lasts for two days.

You start taking the ZR37 Reduction Formula the morning of Day 1. You take three squirts under your tongue four times a day. And you do that for 37 days. During ZBinge you eat everything you want and as much as you want?

Why?

We actually need you to gain a few pounds of normal fat. That way when you start reducing you won’t be hungry. It takes three days for the ZR37 Reduction Formula to fully kick in. People love this part of the diet but we want you to know ZBinge is not a gimmick; it’s an important part of the Plan Z by Zola structure.

Don’t skip it.

The second phase of the diet is ZReduction and it lasts 37 days.

Now your weight loss starts. You be eating two delicious meals of about 400 calories each. Sounds like a fairly small amount I know. But at the same time you’re reducing calories, the ZR37 Formula is seeking out and releasing stored fat into your bloodstream where it can nourish your cells. It’s like eating 2500-4000 more calories.

These calories come from the fat you put on over the years. Now that your body is burning your fat for the rest of its food, you lose stored fat first and not water weight or muscle mass.

You’ll only be hungry when meal time comes, and you will be full and satisfied after you’ve eaten your meal.

As an added bonus, the ZR37 Reduction Formula diminishes your cravings. You sleep better and your skin glows.

Here’s the best part: The 800 calories is delicious, satisfying whole food. I have transformed a diet from the 1950’s with a minuscule list of ingredients into a diet everyone can love. I’ve expanded and tested hundreds of ingredients that weren’t in the original “hospital diet.”

You can choose fancy food or comfort food, and even dessert…you can have it all. Enjoy American, Mexican, French, Italian, Indian and Asian dishes. There are crock pot dishes for people who want to keep things even simpler. You can eat everything from meatloaf and chili to citrus grilled lobster and beef tenderloin! You don’t have to be a great cook or even a cook at all.

Plan Z by Zola guides you to take control of your own diet and quit relying on packaged and processed foods. We have to understand that convenience foods make us fat. Taking the time to prepare real food for yourself—(and most recipes take 20 minutes or less)—and then taking another 20 minutes (or maybe even a little more) to slow down, eat and enjoy the food is part of taking back your life.

But life still gets in the way.

You can do this diet easily at work

You’ve got to go to work so we have a Zola To Go Section on our member site with recipes for packing a lunch or food that travels well. We’ve helped pilots, flight attendants and even traveling salespeople lose weight at work. We’ve helped a company of firefighters lose hundreds of pounds together.

Do you travel? Do you go out for meals? We’ll show you how to stay on the diet eating in restaurants.

If you’re a regular at a club or restaurant, just hand some Plan Z by Zola recipes to the owner and say, “This is what I need for the next 40 days.” We make sure the diet works for you.

Plan Z by Zola is totally family friendly.

Your family can eat the same food you do. Where appropriate, give them bigger portions because they’re not taking the ZR37 Reduction Formula. No need to make your diet food and then make “regular” food for your family.

Kids love the food.

You choose what you want to eat every day. We never dictate that. That way Plan Z by Zola becomes part of your thinner lifestyle. As an added bonus you set an example for your children and pass on valuable habits to them. We even have recipes for things like healthy chicken nuggets or teeny meatloaves like those in the picture.

I made this last week. It was delicious! My daughters, ages 4 and 2, helped me smear the tomato paste on top and had a blast! They were raving about it as they ate it that night – it was fun for me as well as for them to help Mommy cook!”

-Plan Z Dieter Tami

Phase three is Z Reboot and it lasts for 42 days.

This is the time you stop taking the ZR37 Reduction Formula and go into the ZReboot Phase.

In this phase you start eating like a regular human being again, but you don’t eat the poor diet of the average American.

You start eating breakfast, lunch and dinner. You’ll be able to eat things like eggs, butter, olive oil, peanut butter, bacon, sausage and prime rib without gaining the weight back.

By this time we will have worked on your body to make it thinner and your brain to make you think twice about eating things that would make you gain the weight back. You will understand that fat didn’t make you fat. It wasn’t the cheese and pepperoni on the pizza that made you fat. It was the crust. It’s not the omelet that made you fat, it was the toast, jelly and hash browns. It wasn’t the burger, it was the bun and the catsup loaded with high fructose corn syrup. And we’ll teach you why.

During this phase you also start to reset your metabolism. On the first day of ZReboot you eat up to 2000 calories. Then you keep adding calories until you gain a pound or two. Then you back down. For me, I can now eat somewhere between 2300 and 2600 calories per day. I used to put on fat if I ate over 800 calories. Now I am eating more than I have ever eaten as an adult and maintaining my weight loss. It’s the same for other Plan Z dieters. We have guys who have lost 80 pounds, 100 pounds and more tell us they can eat even 3800 calories and not gain back an ounce.

After 90 days, one of two things happens. You move on to ZLife, or if you have more weight you want to lose, you can go back and do ZBinge, ZReduction and ZReboot for another 90 days. And you do it at a greatly reduced price.

One dieter lost 130 pounds doing 4 ZReductions. Our first 100 pound loser took three cycles to get his weight off. It was that fast.

Phase 4 of the diet is ZLife and, yes, it lasts forever.

When you have lost all the weight you want you graduate to ZLife. You will have new and lifelong habits that will keep you thin. You will eat whatever you want, but you won’t crave the foods that make you fat. For example, you will eat a piece of cheese instead of a bowl of Cheez-Its.

You will love the way you look and feel. You will love yourself and have more love to give your family. As one guy said, “Even the sex is better now that I’ve lost 55 pounds.” And you will never think about dieting again. Plan Z is by Zola is an eating plan for the rest of your life.

If you’re ready to purchase Plan Z, you can click the button below.

What are the roadblocks that might keep you from doing Plan Z by Zola? And what strategies will help you get through those roadblocks so you can enjoy your thinner future?

Roadblock #1—Your own healthy skepticism.

You should be skeptical. My husband left the room when I told him I was thinking about going on another diet. He was sick of watching me fail on one diet after the other. I spent forty years and a small fortune trying to find a permanent weight loss solution. Maybe you’ve figured out that I’ve been through the same things as you. I didn’t fail on dozens of diets. Those diets failed me miserably.

You are a unique individual, but you are not so unique that the laws of science don’t apply to you. You are not an impossible case. Neither was I. You just had the wrong information.

Strategy #1 is that we connect you to new information and you learn why you got fat and what to do about it.

Roadblock #2—Misinformation

If you had the right information you’d probably be thin right now. But there is so much noise and misinformation in the diet market place, it’s hard to find the truth. But here’s a clue. I learned early in my research that the diet industry is the food industry. Here’s all you need to know.

• Kraft makes South Beach Living food
• Heinz processes Weight Watchers food
• Unilever owns SlimFast
• Kellogg’s owns Kashi Go Lean
• Stouffer owns Lean Cuisine
• Con-Agra owns Healthy Choice

These so-called “diet” foods are filled with starch, sugar and high fructose corn syrup. These multi-national corporations are the world’s largest purveyors of sugar, flour, corn, soy and high fructose corn syrup. They have contributed to America’s obesity epidemic and along with Coke and McDonalds (as well as others), are exporting our obesity epidemic to the rest of the world.

The latest scientific research on obesity trumps the conventional wisdom, but these big food corporations can talk louder than the scientists. And the pharmaceutical companies and bariatric surgeons lobby Congress to make dangerous weight loss drugs and surgeries a covered option.

This is sad, but true.

Their business plan keeps you dieting and buying their foods for the rest of your life. My business plan is to get you off the diet roller coaster once and for all.

Strategy #2 is to “get your mind right.” Plan Z by Zola works on your body and your brain to make this the last diet you could ever need.

Roadblock #3—Thinking you can do this yourself through discipline and will power.

One more time, obesity is a disease of fat production, not of overeating. If it were a simple math problem of calories in and calories out, we would all be thin. As it is, on conventional diets the first ten or twelve pounds come off and then you hit the wall. Your metabolism slows down. You’re hungry and irritable. Diet macaroni and cheese is not the answer.

On Plan Z by Zola, you burn your own stored fat first and you learn why you got fat in the first place.

It took me more than a year of working 7 days a week to perfect this diet. Our VP of Anger Management’s job is to get your mind right. His e-mails and links to video clips and news items will cause you to gradually rewire your brain so you can be immune to cravings and not go back to your old food cues. He will send you links to articles, blog posts and videos featuring new information. It’s all part of Plan Z.

Strategy #3 is to admit you are frustrated and tired of failing on diets and let our team help you get results fast.

Roadblock #4—The Money

Plan Z by Zola costs a fraction of what it is costing you to be fat. Health economists for the Center for Disease Control say that obesity costs $1470 per person in increased medical bills and medication costs. Losing weight can actually save you money and aggravation.

We’ve done a side by side comparison of the most popular diets. The information in our comparison chart below comes right from their ads and websites. There is no comparison when it comes to the speed at which the weight comes off on Plan Z nor the structure that makes this a plan for life and not just another diet.

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You get everything in the chart below for that one low price.

Do You Need a Time Payment Plan?

We are happy to do a 3-payment plan for you.  When you call in your registration we will take down your credit card information and divide your fees into three payments. Just call us at 800-255-9853. You cannot do a payment plan on line. Your first payment will be billed at $299.  Then, at the 30 day point and the 60 day point we charge your card $273 each for a total of $845 plus shipping and handling.

This way you can do Plan Z by Zola for under $300 per month.

This pricing option also includes everything listed in the chart above.

Strategy #4 is to try to imagine how much you have already spent on dieting in your life. I spent nearly $100,000 in the last 25 years on doctors, blood pressure medicine, back surgery, diet foods, personal trainers, health club memberships, and more. I’m not saying that to brag. I’m saying that to tell you I wasted a lot of money before I figured it out. You could spend more than that going from one diet to another the rest of your life too.

But here’s the bottom line: For $757 you’ll have a smaller bottom in 37 days.

You can stop the insanity and become part of the Plan Z by Zola community.

What other diet gives you this kind of structure and detail?

And what other diet offers you a money back guarantee? Yep, I want you to feel completely comfortable investing in your thinner future.

Plan Z by Zola gets Delicious Results… I want you to be completely happy.

Listen to me describe the underlying motivation for Plan Z by Zola and see if you can relate—or keep reading:

That’s why I am offering you a 2-Part Money Back Guarantee:

I’m not afraid to guarantee results because Plan Z has a 98% success rate. And the most skeptical people soon become Plan Z by Zola zealots. People who have failed on every other diet can’t wait to tell family and friends about the diet that works.

I’m doing it because I’ve been an entrepreneur for 28 years. I strive to have a company with zero unhappy customers.

I would love to have you become a Plan Z by Zola Insider Right Now.

I can hardly wait to connect you with new information and get you connected to other Plan Z Insiders who are on a completely new path.

By now you have figured out Plan Z by Zola is more than a diet. It is a complete plan for taking back your life and health.

If this is what you’ve been looking for then I encourage you to jump in. I’ve spent 40 years and a small fortune getting here. I only wish this was the diet I found when I was twelve years old. I would have saved myself 40 years of aggravation and failure.

If you’re not 100% sure, then call me at 800-255-9853 and discuss it. Talk to me or anyone on the Plan Z Team. Ask us your toughest questions.

It is so much better being thin. You will adore the adoration.

Your thinner future is now just a click or a phone call away.