Real food -- No exercise required
Conquer the craveSo the real weight loss can begin
Join for as little as $19/monthplus $237 (includes starter kit)
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The last diet you'll ever need

If you’re at an age where your metabolism has slowed or if you’re already overweight, you need a diet that recognizes the cravings are culprit #1 — and once those are curbed the real weight loss can begin. We help you handle the root problem so you can focus on the rest. First we help you control the cravings with our Crave Control spray, then our real-food diet, support and no-exercise rule get and then keep you on track.

AS HEARD ON:


Real food. Support.No exercise required.

No diet has a fighting chance until you handle the cravings. Our goal is to first handle that urge to eat, and then provide a pragmatic diet that’s focused on real food and help and support, with no exercise required.

Watch the Video
Plan Z Success Story
Cyndi Lost 75 Pounds

“The most important thing I learned: that fact that everything I knew is bogus, all my concepts of dieting and what’s good to eat and what’s not good to eat is just blown out of the water. It’s a whole new re-learning process. It’s working and it’s easy to do. I don’t feel deprived at all.”

Hear her story
Plan Z Success Story
James & Peggy Lost 130 Pounds

"When I went through those first few days it was hard, but the pounds just fell off. I really feel like all that sugar was just keeping me inflamed. It had me in a mess. I used to have migraines so bad...but honestly, I've not had one migraine - not one - since April when we started this."

Hear their story
Say Goodbye To Yo-Yo Dieting

Plan Z was developed for people who have tried it all (diets A through Y) and are now experiencing or headed toward additional health problems, like diabetes, high blood pressure, high cholesterol, sleep apnea…and now they need something that works. FAST. Here’s how it works:

ZR50 Crave Control Spray

Control the cravings with ZR50 Crave Control spray, our breakthrough patented supplement. Just a few sprays under your tongue manages your cravings - whatever they might be. Plus, it sets up your body to burn the fat. Learn more

Eat Real Food

With the crave gone, you can begin to focus on your eating. We come through with over 1000 easy and delicious recipes you'll actually look forward to eating. We teach you what to order in restaurants, too. Yes, it's dieting, but it's dieting comfortably. Learn more

Don't Exercise

Yup, that's right. For the first 50 days, working out will only make you hungrier - so don't. After that, it's up to you. But it's not needed. Learn more

Succeed with Support

Our manual, daily coaching emails, videos, articles and access to the Plan Z Team help you learn a new way to live. It's this knowledge and support that gives you the tools to keep the weight off. Learn more

Eat Real Food

With the crave gone, you can begin to focus on your eating. We come through with over 1000 easy and delicious recipes you'll actually look forward to eating. We teach you what to order in restaurants, too. Yes, it's dieting, but it's dieting comfortably. Learn more

ZR50 Crave Control Spray

Control the cravings with ZR50 Crave Control spray, our breakthrough patented supplement. Just a few sprays under your tongue manages your cravings - whatever they might be. Plus, it sets up your body to burn the fat. Learn more

Don't Exercise

Yup, that's right. For the first 50 days, working out will only make you hungrier - so don't. After that, it's up to you. But it's not needed. Learn more

Succeed with Support

Our manual, daily coaching emails, videos, articles and access to the Plan Z Team help you learn a new way to live. It's this knowledge and support that gives you the tools to keep the weight off. Learn more

The structure missing from every other diet

Plan Z® is divided into four phases.
Learn more about each phase below:

Phase 1: ZBinge (2 Days)

Junk food…kiss it goodbye.

This two-day phase is your time to say goodbye to all the foods you’re going to miss while on ZReduction. You’ll also start taking your ZR50 Crave Control spray. It takes a couple of days for the formula to kick in, so by starting the diet with a binge you won’t be hungry when you start reducing. Don’t worry, the weight comes off fast.

Phase 2: ZReduction (48 Days)

Follow the rules and the weight drops off.

ZReduction lasts for 48 days. You will eat lean meats, fresh fruit and non-starchy veggies. You will avoid heavy fats, complex carbs and sugars. The ZR50 Crave Control spray manages your cravings for sweet and fatty foods. Hunger like you experienced on other diets is a thing of the past.

Once you stop eating processed foods and start eating real food, your insulin levels begin to normalize. Your fat cells can release fatty acids into your bloodstream. This stored fat contains calories you ate years ago but your body never used.

Once stored fat is able to be released, your body will happily burn it; without exercise. Plan Z® shows you how.

Phase 3: ZReboot (42 Days)

Eat like royalty without gaining the weight back.

Over the next six weeks on ZReboot, your food choices expand. Your calorie intake increases. You’ll eat, drink and merrily maintain your weight, and you’ll have the secrets to getting yourself back in check if you start to weave off track.

We teach you what to eat going forward – and why. You’ll discover the pitfalls of the processed food industry and what to watch out for. You’ll be amazed how much food your body can handle with no weight gain. ZReboot proves to you, through your own experience, that Plan Z® works – and it works for the long haul. At the same time, you’ll discover your relationship with food can be fun. No more guilt trips. No more back slips.

Phase 4: ZLife (Ongoing)

Your thinner future.

Phase four is called ZLife, and yes, it can last indefinitely. You can eat what you want, but you won’t crave the foods that make you fat. You will have new, lifelong habits that will keep you thin. Imagine feeling in control of your body again and knowing your life of dieting is in your past. You’ll know what foods your body is sensitive to, and you’ll know how to course correct if you start to gain.

Our goal is to help you never think about dieting again. You will love the way you look and feel; and you’ll have more love to give your family. Plan Z® is an eating plan for the rest of your life.

Here's what our dieters have to say

ZR50 Crave Control Spray

Just a few sprays a day under your tongue manages your cravings for sweet and fatty foods.

No more cravings

Eliminates hunger, cravings, headaches, crabbiness, jitters, achiness & nausea

No drugs

No drugs, no hormones, no caffeine, no ephedra, stimulants

All natural

Made in small batches from FDA approved plant and mineral ingredients.

Increases Weight Loss

Helps your body burn fat when combined with a healthy diet.

US Patent No. 8,551,535

US Patent officials confirm that the Plan Z® approach is unique and credible.

Safe to Use

Homeopathically made - will not interfere with drug or prescription medications

No more cravings

Eliminates hunger, cravings, headaches, crabbiness, jitters, achiness & nausea

No drugs

No drugs, no hormones, no caffeine, no ephedra, stimulants

All natural

Made in small batches from FDA approved plant and mineral ingredients.

Increases Weight Loss

Helps your body burn fat when combined with a healthy diet.

US Patent No. 8,551,535

US Patent officials confirm that the Plan Z® approach is unique and credible.

Safe to Use

Homeopathically made - will not interfere with drug or prescription medications

No microwave meals | No diet shakes
Eat Real Food

Take control of your meals - and your waistline. You'll have access to over 1,000 easy and delicious meals developed for the diet.

Comfort food – Gourmet meals – International dishes – One dish meals – Crock pot meals – Desserts twice a day – You can even eat in restaurants!

Once you can lose weight eating regular food, you'll never need to buy another diet product again.

View sample recipes
Plan Z Success Story
Sarah Lost 38 Pounds

“I would have never imagined that I could be out of school from May to August and come back almost 40 pounds lighter. It's crazy....No other program that I've done has really shown me how to change my lifestyle the way this one has...it's been a really great experience.”

Hear her story
Plan Z Success Story
Margaret Lost 25 Pounds

"My clothes feel so wonderful...no more having fat clothes for fat months...only clothes I love to wear in my size. Never again will I take the same 25 pounds off!! It’s my personal commitment. I’m finally an educated eater....Such a good place to be for the rest of my life."

Hear her story
Bad knees? No problem
No Exercise Required

When it comes to weight loss, even the medical community agrees:

Exercise will make you stronger. It will also make you hungry.

Those who are seriously overweight can have a difficult time with exercise. On Plan Z, you won't have to exercise to lose weight.

You are not going to lose muscle mass on ZReduction. It’s only 48 days long. You ARE, however, going to lose fat. Once you lose a considerable amount of weight, you’ll actually FEEL like exercising. After the ZReduction phase we recommend non-impact exercise.

Learn more
No classes | No meetings | No weigh-ins
Succeed with Support

We show you a methodology that works and give you the tools, education and support to make sure the weight stays off.

How do we deliver this critical information? We “feed” it to you in small bites every day through e-mail. It’s your own private briefing and takes less than 10 minutes a day.

Sixty percent of the value is the education. We give you short articles to read. We give you videos to watch. We give you the data, and the back-up. We are going to blow your mind – and knock your socks off.

Contact the ZTeam

31#

Avg Weight Loss

Plan Z dieters lose an average of 31 pounds in under 50 days.

7,723+

Happy Customers

Plan Z dieters are in 43 states in 10 countries.

1,073+

Recipes

1000+ fast and easy recipes that make dieting delicious.

96%

Recommended

96% of dieters would recommend Plan Z to a friend (or already have).

PLAN Z DIET

Plan Z Dieters lose an average of 31 pounds in under 50 days. Start today.


Your Plan Z Membership Includes:

  Plan Z Manual

Comprehensive Plan Z manual for the 4 Diet Phases, including: 10 Day Startup Guide | Eating Out Guide | Getting Stuck Section | Comprehensive Approved Foods List | ZReduction Shopping List | Sugars to Avoid List | Approved Beverage List | Daily Diet Diary Worksheets | Sample ZReduction Recipes (more online) | Medical Considerations and Science | ZFood and Beverage Index (all phases)

  ZR50 Crave Control spray

You can choose to start with 3 bottles (enough to diet for 25 days) or 6 bottles (enough to diet for 50 days)

  Ability to purchase spray for future orders
  Over 1000 recipes online
  Automated daily coaching emails
  Coaching via phone & email
  Educational articles and videos about how to lose weight and keep it off for good
Access to Zola University and the Science behind the Plan Z Diet
 Articles for Living ZLife after Plan Z
  Connect with other Plan Z dieters via the private Facebook group

Start Today

Join for as little as $19 $15.20/month plus $237 $189.60 for a starter kit

PLAN Z DIET

Plan Z Dieters lose an average of 31 pounds in under 50 days. Start today.


Your Plan Z Membership Includes:

  Plan Z Manual

Comprehensive Plan Z manual for the 4 Diet Phases, including: 10 Day Startup Guide | Eating Out Guide | Getting Stuck Section | Comprehensive Approved Foods List | ZReduction Shopping List | Sugars to Avoid List | Approved Beverage List | Daily Diet Diary Worksheets | Sample ZReduction Recipes (more online) | Medical Considerations and Science | ZFood and Beverage Index (all phases)

  ZR50 Crave Control spray

You can choose to start with 3 bottles (enough to diet for 25 days) or 6 bottles (enough to diet for 50 days)

  Ability to purchase spray for future orders
  Over 1000 recipes online
  Automated daily coaching emails
  Coaching via phone & email
  Educational articles and videos about how to lose weight and keep it off for good
Access to Zola University and the Science behind the Plan Z Diet
 Articles for Living ZLife after Plan Z
  Connect with other Plan Z dieters via the private Facebook group

Start Today

Join for as little as $19 $15.20/month plus $237
$189.60 for a starter kit

Plan Z is an all natural, real food diet that teaches you to lose weight fast, without exercise. Your Plan Z membership includes:

Plan Z Manual

Everything you need to know about losing weight the healthy way (150+ pages).

ZR50 Crave Control spray

Patented breakthrough spray that minimizes cravings and catapults weight loss.

1000+ recipes online

From comfort food to gourmet, healthy recipes that are quick, easy and delicious.

Education

The real information you need to lose weight and keep it off for good.

Support

Friendly, knowledgeable coaches and automated daily coaching emails to keep you on track.

No commitments

Flexible as you need it to be. Upgrade, downgrade or cancel any time.

Plan Z Diet
Frequently Asked Questions

That’s great! On Plan Z, 15 pounds can come off quickly. Just order the smaller spray bundle when you sign up. It includes 3 bottles of ZR50 Crave Control spray, which is enough for about 25 days. If your weight is stubborn and it takes longer to lose, you can always order more spray to get you to your goal.

Sorry, the ZR50 Crave Control spray is only available to Plan Z members. Interested in joining? Click here.

6 bottles of ZR50 Crave Control spray is enough to diet for about 50 days. In 50 days, the average weight loss is around 31 pounds. 3 bottles of ZR50 Crave Control spray is enough to diet for about 25 days. 3 bottles is enough to lose 15 pounds or less (if you’re losing at an average rate). Of course, every person is different, and some people’s bodies are more resistant to dieting than others. The good news is once you’re a member, you can always order another bottle or two if you need it.

The ZR50 Crave Control spray is homeopathic. We have not had any reports of drug interactions. Many of our clients are on medications for various ailments/conditions, including but not limited to: diabetes, high blood pressure, high cholesterol, hormonal replacements, depression and more.

Blood pressure:
The blood pressure of Plan Z clients typically begins to normalize very early in the diet. We recommend dieters work with their health care professionals so they can be monitored and adjust medications if necessary. Over time, many Plan Z clients are able to reduce or get off medications for high blood pressure.

Insulin levels:
Type 2 Diabetes: Insulin levels in Plan Z clients typically begin to normalize very early in the diet. We recommend dieters work with their health care professionals so they can be monitored and adjust medications if necessary. Many Plan Z clients are able to reduce or get off their medications for Type 2 Diabetes over time.

Type 1 Diabetes:
Close monitoring by a health care professional is highly recommended. We always ask dieters who report themselves as Type 1 diabetics to consult with their health care professional in advance of starting Plan Z.

Please give us 2-5 business days to process your order. All orders ship from Zola Headquarters in Chattanooga, TN. Of course, shipping times vary by location, but most orders in the continental US will arrive within a week of when they are shipped.

Need to ship to another country? Call our office at 800-255-9853 for international pricing and ship times.

If you are overweight and struggling with obesity related health issues you can use your HSA (Health Savings Account) or FSA (Flexible Spending Account) debit card to pay for Plan Z® as long as it has a MasterCard or Visa logo on it. Just make sure your doctor submits a letter of medical necessity (or this form) to your insurance company so that the charge is approved. Keep a copy of your itemized Plan Z® receipt for your records.

If you have an obesity related illness and your doctor recommends you lose weight, you might be able to get reimbursed by your insurance company. Ask your doctor to give you a letter of medical necessity on their letterhead saying they recommend Plan Z®. Click here to download a sample form of what the letter should look like. Or you can have them fill out this form. Take both forms to your doctor and let them decide which one they prefer to use. Have your doctor fax the form to your insurance company. Then call your insurance company and ask if Plan Z® is a reimbursable expense. If approved, submit the paperwork and your packing slip to your insurance company for reimbursement.

Since all insurance plans are different, we suggest you check with your insurance provider before ordering.

You can upgrade, downgrade or cancel your membership at any time. Just reach out to a member of the ZTeam by emailing customerservice@planzdiet.com or by calling 800-255-9853. Or, you can make changes to your account online.

If you order Plan Z®, review the materials and decide this diet won’t fit your lifestyle, you can return everything for a full refund.

Doctors all over the country are now beginning to recommend Plan Z to their patients. Some doctors use Plan Z® as their own weight loss plan because it promotes a healthy life style. You can take Plan Z to your doctor and ask for their medical opinion on the Plan Z system.

People all over love the Plan Z Diet and we are sure you will too. If you have any questions about our guarantees just give us a call and we will answer all of your questions and help you get started.

If you’ve started the diet, and cannot continue, please call us at 800-255-9853. We can help you with a return and refund for the unused portion of the diet.

Yes! All transactions on our website are ssl encrypted for your protection. You can also call one of our customer service representatives at 1-800-255-9853 if you would prefer to place your order over the phone, or if you have questions about Plan Z.

You have to unlearn the bad diet advice you’ve been fed for years. Our so-called “obesity epidemic” in the USA is only about thirty years old. We started to fatten up in the early 1980s shortly after the U.S. Senate passed its Dietary Guidelines for America (1977). The government advised us to reduce our fat consumption from 40% to 30% and replace the fat with carbohydrates.

Food companies jumped in and started making low fat, “diet” foods filled with enough sugar and high fructose corn syrup to make them palatable. We know that sugar is a main contributor to obesity in America but food manufacturers have not backed off on using varying forms of sugar in their recipes.

When we got fatter, they replaced natural sugars with artificial sweeteners, unnatural flavorings, and preservatives. These things reduce the natural sugar content in foods but they wreak havoc on your metabolism. And we still didn’t lose weight.

So, the “experts” told us that we needed to exercise more. What a monumental mistake. The problem is, while exercise may burn calories, it also stimulates hunger. After an intense workout your body will need to replenish the calories it just burned. How does it do that? By sending you signals that you’re hungry and you need to eat!

Today, Americans spend billions on diet foods and health club memberships – more than they ever had in the past. And yet, between 1998 and 2008, the number of “clinically” obese Americans grew 37% according to the Centers for Disease Control.

We now know fat doesn’t make you fat. Complex carbohydrates and sugar make you fat–especially the highly processed white carbs and the high fructose corn syrup that’s in most processed foods. These are the convenience foods that fill the shelves of our grocery stores.

Knowing why we get fat in the first place is the first step towards keeping the weight off. Plan Z takes a completely different approach to weight loss: we work on your body and your brain.

Yes. You can do this diet easily at work. We know you have to go to work so we have a Zola to Go! section on our member site with recipes for planning, preparing, and packing meals and snacks that travel well. We can accommodate you even if you are traveling back and forth between two cities as you prepare for your wedding day. We’ve helped pilots, flight attendants, and even traveling salespeople lose weight while on the job. We’ve even helped a company of firefighters lose hundreds of pounds together.

Do you travel? Do you go out for meals? We’ll show you how to stay on Plan Z while eating in restaurants. Plus, Plan Z is totally family friendly. Your family can eat the same food you do–they’ll just have different portions because they’re not taking the ZR50 Reduction formula. No need to make your “diet food” and then make “regular” food for your family.

Have kids? Kids LOVE the food. You choose what you want to eat every day from Zola’s approved food list. This way Plan Z becomes part of your thinner lifestyle. You can set an example for your children and pass on valuable eating habits to them. We even have recipes for things like healthy chicken nuggets and tiny meatloaves.

You are a unique individual, but you are not so unique that the laws of science don’t apply to you. You are not an impossible case. You just had the wrong information until now. We believe if you had the right information you’d act on it and you’d likely be thinner than you are right now. But there is too much misinformation in the diet market place. Here’s why: Kraft makes South Beach Living packaged food, Heinz processes Weight Watchers food, Unilever owns Slim Fast, Kellogg’s owns Kashi Go Lean, Stouffer owns Lean Cuisine, Con-Agra owns Healthy Choice. Their so-called “diet” foods are filled with starch, sugar, artificial flavoring, and high fructose corn syrup.

Those ingredients have contributed to America’s obesity epidemic and along with American companies like Coca-Cola and McDonald’s (and many others) they are exporting our obesity epidemic to the rest of the world. Their business plan and packaged foods keep you dieting and buying their foods for the rest of your life. My business plan is to help you break the endless cycle of weight gain and help you move forward into your new life.

Obesity is a disease of fat production, not of overeating. If it were a simple math problem of calories in and calories out, we would all be thin. On conventional diets the first ten or twelve pounds come off and then you hit the wall. Your metabolism slows down. You’re hungry and irritable. You tough it out a few more weeks or you quit and the weight comes roaring back.

Your health is one reason to lose a lot of weight! Obesity causes or exacerbates all of these diseases:

  • Hypertension (Zola was on blood pressure meds until she developed and did Plan Z. After losing 28 pounds the first month she was able to come off the meds completely)
  • Type 2 Diabetes — One Plan Z Insider called us to say he was off his insulin on day four (with his doctor’s blessing!) of his ZReduction phase of Plan Z. He’d been on insulin since 1999!
  • Coronary heart disease
  • Heart ailments
  • Angina
  • Stroke
  • Gallstones
  • Gout
  • Sleep Apnea
  • Osteoarthritis

We don’t make medical claims, but many of our dieters report they are making fewer claims against their health insurance. Conventional dieting keeps most of us on a perpetual cycle of losing and gaining the same 13-20 pounds for the rest of our lives. Diet companies win when you don’t lose enough to stop dieting. My plan helps you lose weight and keep it off.

When it comes to activity levels, I’m going to tell you to go walk the dog, or if you don’t have a dog, just chill. NO EXERCISE on ZReduction. Let me be clear. I think exercise is great. I think it’s important. Right now my exercise regimen includes regular yoga and weight lifting. What I will tell you though is we know two things about exercise (even the medical community will agree with me on this). Exercise will make you stronger. It will also make you hungry.

While you are on ZReduction, your energy should be put into enjoying the dieting experience. People who are seriously overweight have a difficult time approaching exercise and they take a deep sigh of relief when I tell them they don’t have to exercise to lose weight. You are not going to lose muscle mass. You’re only on ZReduction for 50 days; and if you don’t currently exercise, your lifestyle and routine are just going to remain the same. You ARE, however, going to lose fat. When you get to the ZReboot phase of the diet we are going to recommend you find an exercise program that suits your lifestyle. If you want to tighten up the loose bits left after losing the weight, you’re going to have to exercise to tighten up. Some tightening will occur naturally during a process we call ‘reshaping’ but for the bigger issues, you’ll need a targeted routine. Once you’ve completed ZReduction we recommend non-impact exercise, like yoga, Pilates and weight lifting. Too much emphasis has been made on exercises that tax your joints and your bones. There are plenty of things you can do that don’t wear out your skeleton. And they don’t all require a gym membership.

Plan Z dieters who are a little older talk about how fun it is to chase the grandchildren around the park instead of sitting on the park bench watching. They get on a swing with the kids and laugh. They feel like getting exercise now. They might want to take a long walk in the sunshine and even include speeding up their pace so they get a bit of heart benefit in an aerobic mode. Some get heavily into gardening and growing their own veggies. You can take walks in the woods and learn how to forage for wild mushrooms. There’s a lot more to life than your TV screen or your computer.

The best part is when you get off a considerable amount of weight you FEEL like exercising. A whole new world of activities opens up. People say their joints don’t hurt as much. You might feel like getting on a bike and tooling around the neighborhood. Or you might feel like a vacation in San Francisco but this time the hills won’t look so daunting. Or join a bowling league. I’m just tossing out ideas, folks.

Headquarters

5222 Old Hixson Pike
Hixson, TN  37343
(800) 255-9853

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