David Kessler: The End of Overeating

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As you can already tell, Plan Z is different. Plan Z works on your body and your brain. You’re eating a whole food diet. You’ve eliminated processed foods filled with sugar and high fructose corn syrup. The weight is coming off. You are learning why you got fat. And you’re going to learn how never to get fat again.

Former FDA Commissioner David Kessler wondered why he kept gaining weight. He wrote about his discoveries in his book, The End of Overeating.

In today’s must-see video, Kessler underscores the importance of new learning to combat food cravings that are hardwired into our brains. If you don’t take advantage of this new learning, you will most likely start going back to your old eating habits. That’s why every diet you’ve ever tried failed you.

You didn’t get your mind right. You didn’t learn to get mad at foods that make you fat.

You couldn’t say no to your cookie-pushing relatives and bagel bearing co-workers. You thought that the secretary who always had a bowl of candy on her desk was nice.

Listen to David Kessler describe what the food companies do to make you crave their food. Then think about what the food does to you. It should make you mad enough to override the food cues he talks about.

Connecting you to experts like Dr. David Kessler is one way Plan Z by Zola works on your brain. You will never go back to your old way of eating. You can be free from cravings and will be too smart to fail. Please take this new learning seriously. I’m not asking you to read Kessler’s 336 page book. I’m asking you to take a mere 15-minutes and get the gist of the book from an interview he did during his book tour.

Stay angry and you will stay thin,